Ronald McHummer: nice viral activism
Aug 17th, 2006 by Jon Stahl
The crew at Environmental Working Group have baked up a simple, clever interactive viral action campaign:
http://www.ronaldmchummer.com
It lets you make custom “Golden Arches” signs, like so:
And you can vote on your favorites!
And you can write a letter to McDonald’s asking them to stop giving away Hummers in their Happy Meals!
Nicely done, EWG!
